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Marketing Manager - Events

Norwalk, Connecticut
Job Type
1 Oct 2021


Reed Exhibitions is the leading organizer of trade shows and world class events. Whether we're helping businesses grow and promote their brand or delighting fans at our pop culture and consumer-based shows, our mission is to create unforgettable experiences that consistently exceed our customers' expectations.

How do we do it? We innovate. Out of the box ideas are welcome here. We embrace creativity and foster the entrepreneurial spirit that keeps us growing and evolving. We collaborate. We put 'we' before 'me' and the customer above all. If you are looking for a fast-paced, challenging, friendly and fun environment where no two days are ever the same, we'd like to meet you!


The Marketing Manager is responsible for developing and implementing marketing campaigns for various B2B and B2C tradeshows within the US, for both face-to-face events as well as digital/virtual event offerings. You will develop and oversee extensive, multi-channel marketing plans which include attendee and exhibitor marketing projects such as: print and web ads, direct mail pieces, email campaigns, web content, sales sheets, special events projects and social media strategizing. You will work closely with the event teams, Central Marketing department, and partner groups to ensure deliverables are completed on deadline and within brand guidelines, reflecting the right tone of voice and messaging.

Specifically, Marketing Manager responsibilities include:

  • Understand the brand and market position, serving as the Brand Champion for your events
  • Develop a multi-channel communications plan independently, and work with the marketing specialty groups to educate them on show goals and strategy, and ensure that each team is aware, able and ready to deliver their part of the experience
  • Work with the Central Marketing specialty groups to deliver the brand message and deliverables to market
  • Contribute to strategic planning documents (including content briefs, campaign plans, marketing budgets and strategy plans) with Marketing Director
  • Manage and effectively interact with multiple event and core team contacts; work independently to complete projects; understand how to use resources to deliver results
  • Utilize database marketing tactics, marketing analytics and research insights; apply these skills to adjust and optimize campaigns for increased customer engagement
  • Lead and implement new marketing initiatives across teams
  • Proactively keep Marketing Director informed of project status and deliverables
  • Provide daily support to Marketing Delivery Associates, demonstrating adaptability and strong leadership skills. Provide clear direction and delegate appropriately and effectively
  • Work with Content Management team to deliver multi-channel content that is consistent, fit for purpose and which puts the customers' needs and experience at the heart of its offering
  • Provide input to editorial calendar of content activity across your events, which includes email campaign and social media planning, and is created by the Content Management team
  • Assist the necessary groups to define content and promotional planning efforts around digital/virtual event offerings, such as webinars. Liaise with both internal & external partners as necessary to assist in content generation
  • Participate in ongoing Campaign Management meetings to oversee email planning and segmentation, approve final email test sends
  • Oversee Marketing Delivery Associate responsibilities, to ensure projects related to special events, press/PR, partner marketing, education/conference programming, targeted attendee programming and printed needs are executed on deadline and within brand guidelines

Job Requirements:

  • Bachelor's Degree in Marketing, Communications, PR, or related field
  • 3-4 years agency experience or in a similar role
  • Excellent written and verbal communication skills, to understand and present marketing ideas
  • Strategic marketing and analytical experience
  • Creativity and the ability to develop original content focused on customer engagement
  • Strong leadership and people-management skills, understand how to use resources to deliver results
  • High attention to detail
  • Thrives in a fast-paced working environment-functions well under pressure and flexibility to work with unpredictable deadlines and schedules
  • Strong organizational and time management skills with the ability to multi-task to manage multiple projects at the same time
  • Collaborative team player who works well in a team setting and across departments
  • Professional level knowledge of Microsoft Outlook, Excel, Word and PowerPoint
  • Experience with Adobe Photoshop, InDesign, and Illustrator preferred

Ability to travel 3-4 times per year

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  • Job Reference: 386582864-2
  • Date Posted: 1 October 2021
  • Recruiter: Reed Exhibitions
  • Location: Norwalk, Connecticut
  • Salary: On Application
  • Sector: Advert / Media / Entertainment
  • Job Type: Permanent